![]() ![]() ![]() To learn more about him and his important work, please click here.ĭaniel J. He is also co-Director of the Kozmetsky Global Collaboratory, which focuses on developing countries. The four foci of the CHIMe Lab are: 1) Communication in and between Automobiles: Research on Safety, Information Technology, and Enjoyment (CARSITE) 2) Social and Psychological Aspects of Computing Environments (SPACE), which focuses on mobile and ubiquitous technology 3) Abilities of People: Personalization, Emotion, Embodiment, Adaptation, Language, and Speech (APPEEALS) and 4) human-robot interaction. He directed the Communication between Humans and Interactive Media (CHIMe) Lab. Nass focused on experimental studies of social-psychological aspects of human-computer interaction. Before attending graduate school, Nass worked as a computer scientist at Intel Corporation. in sociology (1986), both from Princeton University. cum laude in mathematics (1981) and a Ph.D. He was only 55.Ĭlifford Nass earned a B.A. Tragically, Clifford Nass died November 2, 2013, at Stanford Sierra Camp near South Lake Tahoe, after collapsing at the end of a hike. To read the complete report, Cognitive Control in Media Multitaskers, please click here. We get less work done and of a much lower quality. When multitasking, we don’t get more work done. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, which multitaskers think they are doing great.” When we do one thing - uni-task - there are beneficial changes in the brain’s daydreaming network and increased connectivity…You’d think people would realize that they’re bad at multitasking and would quit. Two bad things happen as a result: We don’t devote enough attention to any one thing, and we decease the quality of attention applied to any task. What we really do is shift our attention rapidly from task to task. “We all want to believe that we can do many things at once and that our attention is infinite, but this is a persistent myth. In The Organized Mind: Thinking Straight in the Age of Information Overload, Daniel J. They’re terrible at ignoring irrelevant information they’re terrible at keeping information in their head nicely and neatly organized and they’re terrible at switching from one task to another.” It turns out that multitaskers are terrible at every aspect of multitasking. “We all bet that multitaskers were going to be stars at something, We were absolutely shocked. O That multitaskers have a highly developed ability to switch attention from one task to another in an orderly way O That multitaskers are superhumans, capable peak performance, while completing several tasks simultaneously Research conducted by Clifford Nass and his associates at Stanford University was based on two assumptions: ![]()
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