So far there’s no tool to help you do this all at once or service that will manage your data for you, though I’ve heard from several start-ups working on that. I submitted about a hundred in less time than it took me to binge the most recent season of “The Crown.” But the good news is that many companies have web forms you can fill out like busywork. Yes, that could become a never-ending project. You have to go to each and every company to exercise your CCPA rights. (Rich Pedroncelli/AP) How much work is this? I’m hopeful it will fuel an overdue public conversation about what kind of surveillance is okay - and what crosses the line.Ĭalifornia Attorney General Xavier Becerra's office alone has the power to enforce the CCPA. I want to hear what you discover using it. The CCPA is far from a perfect privacy law, but it’s the one America has in 2020. (Amazon CEO Jeff Bezos owns The Washington Post, but I review all tech with the same critical eye.) For example, the CCPA has already revealed that Amazon keeps a record of everything you do on a Kindle, from when you start and stop reading to when you highlight a word. Now we all have the legal authority to demand answers about what’s happening with our data. I spent the past year following the secret life of the data on my phone, car and credit cards, often confronting a stone wall from companies. It’s true that it creates too much work for many people - and everyone deserves privacy, even if they’re not willing to jump through hoops.īut I’m in the camp that thinks the CCPA is an important step forward. Privacy advocates have mixed feelings about the CCPA. Many of these companies tell me they’ll participate when Congress passes a federal data privacy law, which they know isn’t likely anytime soon. And frankly, it’s not a good look for them to claim they care about customer privacy and then discriminate against Americans who don’t live in California. That makes some sense: It’s additional work for companies to try to confirm where people live. Yet I’ve also been pleasantly surprised: Some of the biggest businesses, including Netflix, Microsoft, Starbucks and UPS, are extending CCPA rights to all Americans rather than just Californians. (Really.) And one business left me a voice mail, but the message included no return number … or even the name of the company. Walmart asked for my astrological sign to confirm my identity. Marketing data company LiveRamp asked me to submit a selfie holding my own ID, kidnap-victim style. They’re not incentivized to make it easy: Amazon hid critical links in legal gobbledygook. To be covered by the CCPA, companies have to make more than $25 million per year or collect data on more than 50,000 people. I’ve been learning how to use the law by filing requests to more than 100 organizations. To help, I’m breaking the CCPA down into bites - and adding to a list of links below you can use to take action with businesses and even data brokers that work for politicians. Just know that some companies are going to make you jump through hoops. Now the CCPA gives you the power to say cut it out.Īnd while the law technically covers only California residents, Americans living anywhere can use the CCPA to reset their relationships with more than a dozen major businesses (and counting). These days, a wild range of companies gather and sell your data, from Ford and Chipotle to Uber and Walmart. With apologies to the Beastie Boys: You gotta fight for your right to privacy.Īmerica’s first broad data privacy law, the California Consumer Privacy Act, went into effect Jan.
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